News Brief

Awww! Target Rings In the New With Billboard Babies

To celebrate the arrival of 2011, Target isn't just featuring some generic baby as the symbol of the New Year -- it's featuring your baby.

Birth announcements submitted to its Facebook page will be shown to the world through its Big Baby Billboard, an interactive online experience that includes an outdoor presence in New York City's Time Square and Los Angeles' Hollywood and Highland Center.

Proud parents create birth announcements online, and the Minneapolis-based chain will randomly select babies to feature. Target says it will air the 30-second videos, "featuring fresh-faced babies and holiday wishes from Target," 10 times per hour through Jan. 6.


Tags: outdoor, retail
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