OMMA's Agency of the Year 2010: Best Use of Mobile: Phonevalley
Phonevalley has demonstrated creative leadership on behalf of its brands at every level. Its focus on getting clients to commit to an "m-dot" presence on the mobile Web led to superb executions for GMC and Chevrolet. The company has ensured its brands make wise use of marquee platforms like iPad, iAd and apps.
The company helped several brands make early appearances on Apple's shiny new object with dedicated iPad-friendly sites and tablet-sided ad executions. A widely popular Purina "petcentric places" demonstrate how branded apps can work when they are devoted to serving customers first. Its recent thirst-inducing Guinness iAd taught us all how to pour a perfect glass of stout.
Keeping clients on the bleeding edge of mobile innovation is one thing. Leveraging the platforms in relevant, impactful ways is another. Phonevalley has done both. As a result, the company earned and won the confidence of brands like Bank of America, which awarded Phonevalley a $1 million annual retainer. With 75 new budgets acquired in the last year, and 270 renewed, the company says it tripled revenue in 2010. Can mobile achieve scale both as an advertising platform and as a business for agencies? Maybe it just did.