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Starbucks Could Lose Out On Surge In Home Coffee Brewing

  • Bloomberg, Wednesday, January 5, 2011 10:15 AM
They were big on the holiday gift lists: Keurig Home Brewers, which dominate the U.S. market for machines that make single cups of coffee in a minute or less. Keurig is owned by Green Mountain Coffee Roasters.

This leaves Starbucks on the outside, looking in. The world's largest coffee chain will miss out on the home-brewing trends if it can't break a deal it has with Kraft and its slow-selling Tassimo.

Read the whole story at Bloomberg »

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