Cable Tops Primetime
Nov 20, 2002, 12:00 AM
Ad-supported cable recorded its highest primetime U.S. household delivery of the season during the week ending Nov. 17, according to the Cabletelevision Advertising Bureau. Ad-supported cable’s average primetime U.S. household delivery rose by 1.8 million homes to 30.2 million, up 6.5% compared to the same period a year ago. Its primetime rating climbed 1.4 points to 28.3, up 5.2%, and its share increased by 2.2 points to 45.6, up 5.1%.