NetRatings Offers Complete View of the Web
- by November 21, 2002
What makes this release significant is that as part of the Nielsen//NetRatings NetView (formerly AMS) service, DMU tracking combines Web-based traffic with Internet applications and browser channel audience data, including comprehensive measurement of AOL proprietary channels, instant messaging applications, media players, ISP applications (non-browsing), wireless content systems, Web phones, news and information toolbars, connected games, weather applications, auction assistants and shopping assistants, many of which were never really measured before.
Manish Bhatia, senior VP of product marketing and business development at NetRatings says that with the launch of Digital Media Universe measurement, marketers can understand how consumers are using Instant Messengers and other applications that are fast becoming an important vehicle for advertising."
According to the report, which combines at-home and at-work information and includes DMU traffic data, both Microsoft and AOL Time Warner attracted more than 92.6 million unique visitors, during the month of October 2002. Yahoo! drew 79.8 million unique visitors, while visitors to the United States Government Web sites totaled more than 38.3 million visitors. Google garnered nearly 37.7 million unique visitors, placing fifth overall.
Yahoo! also leads the Top 10 Brands online, with nearly 79.8 million unique visitors, followed closely by Microsoft at 78.8 million visitors last month. MSN claimed the No. 3 spot with 75.5 million unique visitors, while the AOL brand drew nearly 73.3 unique visitors. Google attracted nearly 37.7 million visitors as the No. 5 online brand.
"Tracking the Digital Media Universe increases the active online universe by approximately 10% and we can now see how much activities, such as Internet application usage, impacts the total online population," says Bhatia. "Within some of the top players in the industry, we've seen how much their Internet applications offerings is clearly influencing the number of users they reach."
Top 10 Web Sites by Parent Company (October 2002)
+---------------------+----------------+-----------------+
| Parent | Unique | Time Per Person |
| | Audience (000) | (hh:mm:ss) |
+---------------------+----------------+-----------------+
| 1. Microsoft | 92,619 | 2:27:32 |
| 2. AOL Time Warner | 92,608 | 7:51:51 |
| 3.
Yahoo! | 79,780 | 2:47:50 |
| 4. US Government | 38,331 | 0:23:50 |
| 5. Google | 37,655 | 0:25:44 |
| 6. Terra
Lycos | 37,033 | 0:22:20 |
| 7. About-Primedia | 34,497 | 0:16:42 |
| 8. RealNetworks | 34,369 | 0:38:30 |
| 9. Amazon
| 33,983 | 0:17:46 |
|10. eBay | 32,483 | 2:02:52 |
+---------------------+----------------+-----------------+
Source: Nielsen
NetRatings
Top 10 Web Sites By Brand (October 2002) +----------------+-----------------+-----------------+
| Brand |
Unique Audience | Time Per Person |
| | (000) | (hh:mm:ss) |
+----------------+-----------------+-----------------+
| 1. Yahoo! | 79,752 |
2:47:53 |
| 2. Microsoft | 78,782 | 0:46:07 |
| 3. MSN | 75,517 | 2:12:50 |
| 4. AOL | 73,273 | 8:55:11 |
| 5. Google | 37,655 | 0:25:44 |
| 6. Lycos | 34,681 | 0:23:14 |
| 7. Real | 34,163 | 0:38:40 |
| 8. Amazon
| 33,243 | 0:15:49 |
| 9. eBay | 31,460 | 2:02:38 |
|10. CNN | 24,206 | 0:34:14 |
+----------------+-----------------+-----------------+
Source: Nielsen NetRatings
Average Internet Usage (October)
+-----------------------------------+---------------+
| | Home & Work |
+-----------------------------------+---------------+
| Number of
Sessions per Month | 54 |
| Web Page Views per Month | 1,307 |
| Web Page Views per Surfing Visit | 34 |
| Time Spent per Month
| 52:00:24 |
| Time Spent During Web Visit | 0:32:28 |
| Duration of a Web Page viewed | 0:00:57 |
| Active Digital Media Universe | 128.9 million |
| Current DMUe Estimate | 178.7 million |
+-----------------------------------+---------------+
Source: Nielsen NetRatings
