Consumer Broadband a Healthy Evolution
Even though dial-up will remain the primary method of consumer Internet access through the year 2006, DSL subscribers numbers will continue to gain momentum, according to In-Stat/MDR. In-Stat forecasts that nearly 1 out of 4 online households will subscribe to a broadband service by the end of this year. DSL broadband service, specifically, will grow by 3 million installed lines to a total of 7.6 million subscribers in the US by the end of 2002, with approximately 80% of those lines serving consumer households.
The In-Stat/MDR Research Highlight reports that, in a recent survey of consumers, service, price and lack of compelling applications are the main reasons cited by dial-up users on why they don’t plan to get broadband service. Yet, interactive gaming with it’s captivating and intensive, high-speed Internet-friendly video games, promises to continue to drive demand for DSL broadband connections.
Find out more here.
JACK LOECHNER
Center for Media Research
Recent Research Brief Articles
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
-
Online Event Attendance Trending Up; Chat and Moderators Popular May 10, 6:15 a.m.
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are ...
-
Mobile Devices Make Anywhere a Workplace for SMBs May 9, 6:15 a.m.
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones ...
-
Targeted Or Random; How Do You Like Your Ads? May 8, 9 a.m.
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents ...
-
Americans Fed Up With Bad Ads May 7, 6:15 a.m.
According to InsightsOne, with Harris Interactive, Americans Are Fed Up With Bad Ads, 87% of American ...
-
9.9 Billion Video Ad Views In February May 6, 6:15 a.m.
According to comScore, 178 million Americans watched 33 billion online content videos in February, while the ...
Be the first to comment on "Consumer Broadband a Healthy Evolution"
Leave a Comment