Gretzky follows in the "footsteps" of Joe Montana,
Karl Malone and Kareem Abdul-Jabbar, who have also been in the year-old "Comeback" campaign.
The effort will include TV, print, viral and outdoor. TV breaks this spring on network. And Skechers will also advertise in Super Bowl XLV. The Bowl game Shape-ups ad will feature Kim Kardashian who, on her blog, said the ad's narrative involves her having to "Break someone's heart in the end . . . but you'll have to wait to see why!"
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