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'The Daily' Exposed!

  • Poynter, Thursday, January 13, 2011 2:12 PM
Thanks to some tech-heavy sleuthing, Poynter has unearthed images of the The Daily, Rupert Murdoch's forthcoming iPad newspaper. What appears to be a house ad for the new app features two headlines, which read "Oprah's Biggest Gamble" and "A Bridge Too Favre." According to Poynter, "The Daily staff has reportedly been producing sample editions of the tablet app for several weeks, so the covers shown here may represent that work." Yet, "Aside from the pithy writing style and photo-dominated front page, it is difficult to discern much else about the personality or content of the publication."

Still, adds Poynter, "The appearance of social media options seems to align with earlier reporting that The Daily website would serve as an archive of tablet-first content -- available for staffers to link to from Facebook, Twitter and other services." The Daily is expected to make its official debut next Wednesday January 19, possibly at an event with Apple's Steve Jobs. True to its name, The Daily is expected to be published daily; sell for 99 cents a week; and employ lots of video and other multimedia wizardry.

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