Marking its first cable channel partner, content streaming company Roku on Tuesday is expected to announce a deal with WealthTV. "The dozens of brands already on Roku have one thing in common: they
don't have any deals in place with cable operators, who contractually insist on maintaining some degree of exclusivity," reports
paidContent. "Otherwise the over-the-top TV revolution in which Roku has been a leading force would be much
better able to compete with traditional multichannel services." The cable industry will no doubt follow WealthTV's lead, according to Ed Lee, director of business development and content partnerships
at Roku.
"It's the first domino to fall," Lee tells paidContent. Indeed, Lees insists that other conversations are presently going on with other channels. What separates WealthTV from most
other channels, however, is that it doesn't have affiliate deals with Comcast or Time Warner Cable. For $2.99 per month, Roku users can now access both a replication of the 24/7 linear feed WealthTV
offers to cable subscribers, as well as a VOD selection of its programs.
Read the whole story at paidContent »
