Jelli Enters Atlanta Radio Market

Radio

Atlanta is getting crowd-sourced broadcast radio thanks to WKLS, a Clear Channel Radio station that introduced Jelli -- a syndicated content platform from Jelli and syndication partner Triton that allows listeners to control broadcast airplay through online voting. The new WKLS show, "Remote Control Radio," will air weeknights from 7 p.m.-midnight.  

Listeners can vote on audio content in real-time at the station's Web site, www.project961.com, or by downloading Jelli's iPhone app. The Jelli system lets users push a song to the top of the playlist by voting that it "rocks," or vote a song off the playlist by voting that it "sucks."

If enough people vote a song down, it may even be yanked off the air in mid-tune. Jelli rewards listener engagement and loyalty by giving frequent users extra-powerful votes in the form of "Rockets" and "Bombs."

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Jelli has been making strides over the last year. In March 2010, it joined forces with Triton to launch two syndicated versions of its crowd-sourced content platform, "Rock Jelli" and "Pop Jelli," which launched with affiliates, including WBOS Boston, WPST Philadelphia and KXTE Las Vegas. Also last year, Jelli raised $9 million in two rounds of funding in January and May, with investors including Zappos COO Alfred Lin, Battery Ventures and First Round Capital.

More recently, in November Jelli unveiled a new iPhone app allowing mobile participation. The iPhone app lets users browse stations' full song catalogs, voting for songs they want to hear, as well as searching favorite lists.

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