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Microsoft Keeps Stores On West Coast

  • ZDNet, Wednesday, January 19, 2011 2:23 PM
No doubt, at least part of Apple's recent success can be attributed to its distinctive physical retail presence. Hoping for a similarly positive effect, Microsoft has been opening stores of its own, the latest of which is reportedly destined for Costa Mesa, California, at the South Coast Plaza Shopping Center. "And yes, in case you were wondering, there's an Apple store in the same mall," reports ZDNet's resident Microsoft expert, Mary-Jo Foley.

Indeed, "Microsoft's strategy with these stores has been to locate close to Apple stores in each city and use the stores as a showcase for new PCs, Xboxes, Kinects, Windows Phones, games, apps and other consumer goods." To date, Microsoft has yet to set up shop on the East Coast, although Foley has heard rumors that it's only a matter of time, "with New York City allegedly being on the short list." At the moment, Microsoft has stores in San Diego, Calif.; Mission Viejo, Calif.; Scottsdale, Ariz.; Lone Tree, Colo.; Oak Brook, Ill.; Bloomington, Minn.; and Bellevue, Wash. Also of note, Microsoft is already planning to open a second retail store in Washington state.

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