ABSOLUT Selects FitzGerald as AOR For Online Marketing
Dec 16, 2002, 12:00 AM
FitzGerald Communications Inc., an Omnicom company, today announced it has been selected by ABSOLUT as its agency partner for support of online marketing communications programs. FitzGerald has been chosen to plan, manage and execute communications programs that support ABSOLUT's online and interactive marketing efforts throughout the United States. The agency will work closely with Springtime, ABSOLUT's interactive design agency located in Sweden, as well as TBWA Chiat Day, the brand's longtime advertising agency. The account is managed out of FitzGerald's New York City office. FitzGerald is currently collaborating with ABSOLUT and Springtime on the development and preparations for the launch of ABSOLUT's revised website -- absolut.com 2.0 -- to be unveiled in the first quarter of 2003.