Westin Hotels & Resorts has found an option to Tiger. The company has signed a deal with Jim Furyk, who won the 2010 FedEX Cup and was the 2010 PGA Tour Player of the year. Furyk, for whom this is the
third new sponsorship deal of the year, also signed with software and services firm Sungard IT and RBC Bank. He will do an assortment of advertising and promotional tasks for Westin, a division of
Starwood Hotels and Resorts Worldwide.
Besides appearing in marketing communications, Furyk will wear the Westin logo on his hat at over 20 golf events, and will make appearances at
resort locations this year on behalf of the hotel chain.
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