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NFL Nixes Toyota Ad Showing Football Players Ramming Helmets

  • Reuters, Friday, January 21, 2011 9:45 AM
The NFL censored an ad from Toyota that touts the automaker's safety technology by showing two football players slamming their helmeted heads together.

The league has gotten a lot of attention because of incidences of concussion among players. The automaker changed the ad after the league complained last fall. "The NFL saw it on 'Monday Night Football' and the next morning we got the call," said Tim Morrison, corporate marketing communications manager for the automaker's U.S. operations. "They weren't happy."

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