The QSR chain said it is now moving its advertising to other MTV programs aimed at 18-to-34-year-olds, its core target demographic.
The Parents Television Council labeled "Skins" the "most dangerous program ever" for teens/children, citing depictions of sexual activities among young teens and numerous references to drugs and alcohol. In addition to its Taco Bell boycott threat, the group wants a federal investigation into whether the show violates child pornography laws.