Southwest Upgrades Corporate Blog
The blog began in April 2006 as one of the world's first company blogs, according to the airline. It was originally launched as a means of giving customers a look inside Southwest's culture and operations by allowing users to interact and build personal relationships with the airline's employees.
Updates include the Southwest Social Stream, a tool that displays the Southwest Blog Team's Web interactions in real-time; an updated profile system that allows users more ways to connect with one another and to show where they've been and a badge system that awards users based on how they interact on the blog.
Another feature is a more streamlined approach to sharing news, video and podcasts.--Tanya Irwin