• Adweek, Wednesday, January 26, 2011 9:53 AM

Telemundo Networks ad sales veteran Craig Geller has jumped to rival programmer Sí TV, assuming the role of senior vice president, advertising sales. He reports to Sí TV CEO Michael Schwimmer. The move comes on the heels of a 15-year stint at Telemundo, where Geller most recently served as senior vice president, network and digital sales. In addition to steering all sales efforts at the flagship network and Mun2, he also spearheaded brand positioning and messaging.

Geller says it is a good time to jump, given the wildfire growth of the Sí's target demographic. "The marketplace is poised for explosive growth," he noted, "and the 2010 Census will validate the fact that bicultural Latinos are absolutely the fastest-growing demo in the U.S."

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