Good Neighbors: Haven Launches Networked Shelter Hub

Targeting home improvement enthusiasts everywhere, Haven Home Media on Wednesday is expected to debut ShelterHub.com. With the tagline "Home Improvement Starts Here," the content portal will feature content, resources, and reviews from a network of local, regional and national experts.

According to Haven Home Media CEO Daniel Meehan, ShelterHub.com fills a demand in the online home improvement category created by the growing fragmentation of information/content and audiences. "We've taken an aggregated approach to provide the first fully integrated Home online social community," said Meehan. Added Meehan, the site's technology platform is designed to cross-pollinate audiences across the company's partner sites by creative linking and story placement.

ShelterHub.com will aggregate content from its core network of more than 60 Web sites and blogs, combined with a directory of home services, including 800,000 local business listings. The portal's six core channels include construction, design and décor, flooring, kitchen and bath, outdoor and decking, and windows and doors.

"As a consumer, wouldn't you want to be able to easily find great flooring articles and video content while you researched local flooring contractors?" asks Meehan. "Before ShelterHub.com, you couldn't do that online in one place."

Examples of featured content publishers include: CharlesandHudson.com, a blog from home improvement expert Timothy Dahl, which will focus on kitchen remodeling, green living, home security and painting.

Also launching concurrently with the ShelterHub.com site is the Shelter Hub Content Platform, which is designed to help home improvement professionals and non-professionals get their own blogs up and running.

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