• Folio, Thursday, January 27, 2011 3 PM

Eighty-five employees at Interweave, a publisher of crafts/hobbies print and digital mags, have taken a training course in online marketing, search engine optimization and search engine marketing. That's half the staff -- "from a variety of publishing disciplines," according to Folio -- presumably including editors and writers who have learned how to get the most page views for their work.

"This is something that probably no other content company in the world can say," is the quote from Interweave CEO Clay Hall. In fact, writes Matt Kinsman, "Digital training has been relatively informal throughout the publishing industry, with most employees taking it on themselves to develop the necessary skills, particularly at smaller publishers."

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