• ClickZ, Thursday, January 27, 2011 1:13 PM

Supporting a scoop published in Wednesday's Online Media Daily, ClickZ has confirmed that Twitter is in fact testing a self-serve ad platform for running bid-based ad campaigns. Indeed, Clix Marketing CEO David Szetela tells ClickZ that he's testing a Twitter ad platform, which lets him handle all aspects of a campaign without having to contact anyone at the micro-blogging leader. "The only human intervention he needs from Twitter, he said, is for someone to provide access to the platform."

Through its @twitterglobalpr account, Twitter wrote Wednesday: "Reports that Twitter is testing a self-serve ad platform are inaccurate. We plan to test our self-serve ad product later this year." According to Szetela, however, "Twitter is splitting hairs over the definition of what a self-serve platform is." Remarks ClickZ: "Twitter's denial that it is testing a self-serve ad platform ... may be considered an attempt to control information being disseminated about the highly-anticipated system -- a somewhat ironic approach considering that brands marketing through social media platforms like Twitter are bombarded with advice to cede control of their communications to consumers, rather than trying to manipulate the message." Laurie Sullivan also took to MP's Search Marketing Daily to argue the case.

Read the whole story at ClickZ »