Barr, Lewis Star In Snickers' Super Bowl Spot
Jan 27, 2011, 3:03 PM
Last year's Snickers Super Bowl featured Betty White getting flattened on a football field in the "You're Not You When You're Hungry" campaign from BBDO New York. This year, Richard Lewis and Roseanne Barr will carry the message in a commercial called "Logging," reports Adweek. The campaign will include print and digital ads, also starring Lewis and Barr. Their Super Bowl spot will appear in the third quarter.