• NetworkEffect, Friday, January 28, 2011 2:02 PM

As if Facebook's dominance wasn't daunting enough, NetworkEffect details four projects that the social network should -- and likely will -- roll out. First and foremost, an ad network is a no-brainer for Facebook, which could easily monetize its countless widgets and integrations across the Web. What's more, "It could use its social graph to introduce targeted advertising and provide real competition to Google and other ad networks," the AllThingsD blog writes.

Second, it's only a matter of time before Facebook starts facilitating payments for non-virtual goods. It's already busy connecting credit cards and PayPal accounts for many of the more than 200 million users who play games on its site. "The obvious next step for Credits is payments for non-virtual goods." Even before Facebook branches out beyond non-virtual goods, however, users can expect to see voice and video chat. Indeed, The Daily What just posted a screenshot of a Facebook voice call option. "As Facebook moves to unify its users' communications through its Facebook Messages product, adding voice and/or video calls makes sense," Network Effect notes. Also mentioned is a Facebook phone, although the company isn't likely to get into the hardware business anytime soon.

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