At issue is H&R Block's "Second Look" marketing campaign which claims that Block found errors in two out of three tax returns prepared by Jackson Hewitt.
The complaint, filed Jan. 31, states that H&R Block has been making claims that are material to taxpayers' decisions regarding which paid tax preparation service to use. It further states that H&R Block is deceiving consumers, diverting business away from Jackson Hewitt and disparaging its reputation and goodwill in the marketplace.
H&R Block said in a statement that it stands behind its advertising campaign and will "vigorously defend" the claims made in the ads.--Tanya Irwin
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