Tynt: The Biggest Data Collector You Never Heard Of Can Tell What Words Drive Users To/From Your Site
Tynt, which says it is currently being used by more than 600,000 online publishers, may also be one of the industry's best-kept secrets, according to Lou Kerner, a securities analyst who follows social media and Internet stocks for Wedbush Securities. During a keynote Tuesday morning at MediaPost's Social Media Insider Summit in Key Biscayne, FL, Kerner showed data ranking Tynt as the eighth-largest Internet data collector, placing it just behind AOL and ahead of Audience Science and Rubicon Project.
After asking summit attendees for a show of hands, Kerner noted: "They're the eighth-biggest and nobody in this room has ever heard of them."
Kerner used Tynt as an example of how quickly new players become dominant in online media, especially in the burgeoning social media marketplace.
Tynt, which was founded in 2007, has raised $8 million from private equity investors to help develop tools to analyze the copy on publishers' sites, and specifically how it is being used and shared off the site via an array of social media.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "Tynt: The Biggest Data Collector You Never Heard Of Can Tell What Words Drive Users To/From Your Site"
Leave a Comment