Citysearch Launches Daily Deals Service For PC, Mobile
Citysearch plans to unveil a daily deals offering and mobile platform Tuesday that automatically pushes coupons to consumers based on location.
As more businesses drive consumers from the Web into physical stores through local coupon campaigns, Citysearch will tap its CityGrid Media advertising network, which includes thousands of advertisers, to aggregate deals. It also signed with GroupOn and The DealMap for the same purpose. The company plans to expand its network in the future.
Skyhook will integrate its location engine into the deals by Citysearch for Android. At launch, the mobile application becomes available on Android and iPhone.
Consumers opt-in to allow technology on mobile phones -- GPS and triangulation --- to estimate the person's location. Those not wanting to opt-in can manually tell the application their location, which allows the person using the app to identify deals anywhere, even though they are not near the city, the town or the physical stores.
Despite a crowded field, technology built into Citysearch's app, which automatically pushes the coupon to the consumer after opting in, could provide the key to success. JP Bedoya, senior director at Citysearch, says the application also relies on "smart type ahead" technology, which makes suggestions on possible places and deals, based on location or topic.
Users can personalize the list, filter the deals into categories, and save them in a specific folder. "You can print the deal through Apple's Airprint technology on the iPhone introduced with version 4.2 iOS," Bedoya says.
Aside from CityGrid, users will see aggregated daily deals from GroupOn; the site gets a percentage of the revenue share. Advertisers in the CityGrid network pay based on performance.
Citysearch gets a monthly budget from advertisers, along with a corresponding cost per click for every time the site displays a company's business profile that drives traffic to the page. Using the same model, advertisers pay for displaying the daily deals offer, along with the business information.
With the launch of Deals by Citysearch, the company unveiled a contest enabling one user to win a month of free deals by entering their email address between today and Feb. 24. They will announce the winner on Feb. 25.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "Citysearch Launches Daily Deals Service For PC, Mobile"
Leave a Comment