Commentary
Lifestyle and Finance Sites For 1st Week in October
- by Jack Loechner , Staff Writer @mp_research, October 17, 2002
Disney lifestyle is as big as Match and Ancestry combined, suggesting where you are may be more important than who you are. And, significantly more women visit the Family and Lifestyle sites than men. It's about equal in gender measurement in the Finance category, with no single site dominant.
| Top 10 Family & Lifestyles Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Disney Online | 1,807 | 2.29 |
| Match.com | 951 | 1.2 |
| Ancestry.com | 858 | 1.09 |
| Cartoon Network | 810 | 1.02 |
| iVillage Astrology.com | 769 | 0.97 |
| Yahoo! Personals | 760 | 0.96 |
| webmd.com | 673 | 0.85 |
| ToysRUs | 560 | 0.71 |
| Yahoo! Astrology | 538 | 0.68 |
| Rootsweb | 492 | 0.62 |
| Demographics for Family & Lifestyles Category | ||
| Composition (%) | ||
| MALE | 41.8 | |
| FEMALE | 58.2 | |
| AGE | ||
| 2 - 11 | 7.6 | |
| 12 - 17 | 9.5 | |
| 18 - 24 | 6.2 | |
| 25 - 34 | 17.9 | |
| 35 - 49 | 32.1 | |
| 45+ | 37.5 | |
| 55+ | 17.5 | |
| 65+ | 6.6 | |
| Top 10 Finance/Insurance/Investment Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Bank of America | 1,870 | 2.37 |
| Yahoo! Finance | 1,792 | 2.27 |
| Paypal | 1,686 | 2.13 |
| MSN Money | 1,665 | 2.11 |
| Capital One | 1,471 | 1.86 |
| Wells Fargo | 1,407 | 1.78 |
| Citibank | 989 | 1.25 |
| Discover Financial Services | 892 | 1.13 |
| Marketwatch.com | 889 | 1.12 |
| American Express | 867 | 1.1 |
| Demographics For Finance/Insurance/Investment Category | ||
| Composition (%) | ||
| MALE | 50.9 | |
| FEMALE | 49.1 | |
| AGE | ||
| 2 - 11 | 1.2 | |
| 12 - 17 | 3.2 | |
| 18 - 24 | 5.6 | |
| 25 - 34 | 20.5 | |
| 35 - 49 | 36.1 | |
| 45+ | 46.1 | |
| 55+ | 22.2 | |
| 65+ | 8.5 | |
Nielsen//NetRatings
Audience Measurement Data
Week ending Oct. 6, 2002
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.