At the Macy's Star Beach Party, young shoppers will find offers and giveaways throughout the store, a private beach-themed party with models in the latest Spring Break clothes, and a performance by Chicago band Hey Champ, as well as free grub.
"Star Beach Party is designed to change the way college students think about shopping at department stores and make Macy's their shopping destination," the company says in its release. "We want them to become Macy's shoppers throughout all stages of their lives."