Heads Up, Netflix! Redbox Going Digital
by Gavin O'Malley, Feb 17, 2011, 1:46 PM
At a meeting on Wednesday, kiosk DVD rental service Redbox told analysts that it was ready to on Netflix. "Redbox President Mitch Lowe said his company's forthcoming digital option will be subscription-based Internet streaming instead of a transactional service through which consumers pay separately for each movie," reports The Los Angeles Times. According to Lowe, a single monthly fee will allow users to access movies on multiple devices and access discs through kiosks. Redbox will therefore be competing directly with Netflix, which presently has over 20 million subscribers to its DVD-by-mail and Internet streaming subscription plans. Redbox has yet to identify its partner-in-crime for a streaming service, but sources tell The Times that Amazon is the most likely candidate.