• Advertising Age, Thursday, February 17, 2011 3:45 PM

Many magazines are avoiding iPad subscription deals with Apple to protest against Apple's taking a 30% cut -- or, according to Ad Age's Nat Ives, because subscribers must give their consent before providing any info about themselves -- the basic currency of publisher-advertiser deals.

Still, three magazines that have already agreed to Apple's terms for Pad subscription deals -- Elle, Popular Science, and Nylon -- discuss the reasons why. At Elle, for example, working with Apple beats the expenses of creating an e-commerce platform of its own for iPad subscriptions.

Read the whole story at Advertising Age »