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Will NBC Drop The Olympics -- Or Other Sports As Well?

Yes, sports telecasts can get good ratings, but they lose millions of dollars a year. That was the message from Steve Burke, the new CEO of NBCUniversal, who also expressed reservations about bidding for future Olympics, according to Studio Briefing.

Burke also said the company's focus would be the company's profitable cable channels, not the ailing broadcast one, which he didn't expect to see perk up until "three, four, five years" had passed.

Read the whole story at Studio Briefing »

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