• Ad Age, Monday, February 21, 2011 12 PM

If you want your brand to be remembered, consider having your CEO go incognito for a low-level job. That's the formula behind "Undercover Boss," which last month pushed Norwegian Cruise Line to the top of Nielsen's Top 10 Most Recalled In-Program Placements.

Two other brands whose CEOs went undercover -- UniFirst and Belor -- also made the list, at number seven and eight respectively. Coca-Cola captured five spots on the list with the brand's usual appearance on "American Idol."

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