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Dale Earnhardt May Be Gone, But Fans Stay Loyal To Chevrolet

The youngest-ever driver has won the Daytona 500, but it is also the week of the 10th anniversary of the death of one of NASCAR's legends, Dale Earnhardt, "The Intimidator." He lost his life in a crash during the 2001 race. Earnhardt drove a Chevrolet Monte Carlo, and Chevy dealers say that because of his influence the "race on Sunday, sell on Monday" phenomenon still benefits the gold bowtie.

Scott Garman, general sales manager at a Jacksonville dealership, says NASCAR fans are "the most loyal bunch of people I've ever met, brand-wise and driver-wise. We still have fans coming in wearing NASCAR-type stuff. Our true loyal fans still want to buy and drive a Chevy."

He said when Earnhardt raced, people came in for [discontinued] Monte Carlos. "Today's fans buy a Chevy car that fits their needs. And black is the most popular color in anything -- Camaros, trucks or Tahoes," he said.

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