The game will have a virtual Daytona International Speedway for "Daytona Challenge" multiplayer races on Facebook. Players must assemble a pit crew, build a stock car and drive it. Or they can pick their favorite driver from Richard Petty Motorsports, Earnhardt Ganassi Racing with Felix Sabates and Michael Waltrip Racing teams.
Cie Games says the Car Town game has 8 million players with 46% of gamers playing at least once every three days.