Amica Mutual Insurance Launches Campaign
The new campaign, developed by Glastonbury, Conn. -based Cronin and Company, includes two 30-second and two 15-second TV spots. It broke at the end of January.
In the "Feelings" spots, people are shown having a great time in and around their cars. The campaign is running in eight states: Arizona, Colorado, Connecticut, Massachusetts, North Carolina, Rhode Island, Texas and Washington.--Tanya Irwin