News Brief

Amica Mutual Insurance Launches Campaign

Amica Mutual Insurance Co. has lauched a brand campaign focused on what it feels like to be an Amica customer.

The new campaign, developed by Glastonbury, Conn. -based Cronin and Company, includes two 30-second and two 15-second TV spots. It broke at the end of January.

In the "Feelings" spots, people are shown having a great time in and around their cars. The campaign is running in eight states: Arizona, Colorado, Connecticut, Massachusetts, North Carolina, Rhode Island, Texas and Washington.--Tanya Irwin

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