• Promo , Tuesday, February 22, 2011 10:30 AM

Kraft is promoting its American Singles brand through a deal with "Disney on Ice." The Disney promotion, which does not replace an ongoing relationship with Minor League Baseball, offers consumers 50% off two tickets to any of the five "Disney on Ice" shows across the country through May, including Disney Pixar's "Toy Story 3."

The wrappers can be redeemed directly at the venue box office; mailed to the venue box office; or mailed to "Disney On Ice"'s customer service center. And for the first time, American Cheese Singles has added on-pack messaging, touting "Disney on Ice."

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