Farmland Dairies is marketing with the Health Club Media Network (HCMN). The two month-campaign for Farmland Dairies' Skim Plus Fat Free Milk kicks off March 1, and will run at select HCMN health clubs in the New York tri-state area. The campaign, via New Jersey-based Linett and Harrison, features the tagline "Mouthwatering (not watery)" that will appear on HCMN panels with tear-off, instant redeemable coupons (IRC) valued at $1.00 off the product.
The ads also feature a quick response code giving product information and details on how to get free product samples of Skim Plus Fiber or Skim Plus with Omega-3. This is Farmland's first campaign with HCMN.