Warner Bros. To Offer VOD Movies In 60-Day Window
Multichannel News, Wednesday, February 23, 2011 3 PM
Warner Brothers studio will its make movies available for a premium demand service 60 days after their box office run. An initial test of such a service in September experimented with a window of 30 to 60 days; the longer window is said to be a compromise for theater owners "who feared it would severely cut into their business," according to Multichannel News, reporting on am earning conference call with Time Warner chairman and CEO Jeff Bewkes.
Bewkes did not reveal the pricing for the service, but said it will be available in the second quarter to some distributors, and all major ones by year end.
Read the whole story at Multichannel News »
Bewkes did not reveal the pricing for the service, but said it will be available in the second quarter to some distributors, and all major ones by year end.
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