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Insurance Companies Duke It Out

When did insurance advertising get interesting? When the started battling over discounts leading to campaign's like Allstate's Mayhem effort in response to Progressive's sales clerk character. Two years ago Allstate's market was at 10.5%, only slightly ahead of Geico (8.21%) and Progressive (7.46%), per the Insurance Information Institute.

The solution was an entertaining persona. Thus Mayhem, played by actor Dean Winters, a character that embodies all that can go wrong with your car. Playing a satellite dish, he falls from the roof, crushing a sedan. As a malfunctioning GPS, he sends a driver swerving, crashing into another car.

Read the whole story at Advertising Age »

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