How 'Forbes' Is Digitizing Print Content -- And Vice Versa

Ok, so it's a bit self-promotional, but Lewis DVorkin's detailed case history of how Forbes created print and online versions of the same story is still a fascinating look at how well-known pubs are evolving in our digital age.

"The way Forbes sees it, there are two sets of business news consumers - print and digital - and each wants something different," writes DVorkin. "The imperative is to use the same underlying information to serve both. To accomplish that, we're developing new labor and economic models."

DVorkin also describes how the mag's editors turned content from into print content.
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