• Salon, Friday, February 25, 2011 10:45 AM

It looked like a video a couple of college girls in L.A. just kind of threw on like a pair of Levi's. Actually, it was a deliberate viral video thrown on the web BY Levi's. The "Real View Girl" video in which a pair of girls visit different parts of the city with a camera strapped to the butt of one of the callipygian collegians, was not an examination of men's examinations of women's behinds, but a subtle pitch for form-fitting jeans. Very subtle: you only see the jeans once, and a Levi's sign appears briefly at one point in the video. Call it subliminal seduction.

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