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Chico's Lifts Marketing Spend

Women's specialty chain Chico's FAS increased marketing spend by $4.4 million in fiscal Q4 of 2010, with e-marketing initiatives the main focus across the company's three brands -- Chico's, White House/Black Market and Soma Intimates. Overall full-year sales increased 11% year-over-year.

Read the whole story at Direct Marketing News »

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