Getting Lost In The Message

Bruce Clay, Sunday, February 27, 2011 6:39 PM
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For those who can't say it in 140 characters or less, Tweetdeck rolled out a feature at the end of January. The tool enables marketers to add more words to their tweets. But Jessica Lee believes that opens Twitter streams to "chatterboxes" -- those with the inability to get straight to the point. She tells us how the tools shifts the message and the medium away from marketing.
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