Nordstrom, Disney Celebrate "Small World" With Clothing Line

It's enough to get you tapping the toes of your Dutch wooden shoes: Nordstrom and Disney Consumer Products are introducing a limited-edition collection of children's clothing to celebrate the 45th birthday of the 'It's a Small World' attraction at Disneyland.

The inspiration for the four seasonal collections is decades old, and came from Disney artist Mary Blair's original mid-century artwork. And the upscale retailer has given the line a modern cause-related twist: TOMS Shoes, the footwear marketer involved in the project, will donate shoes for children in need, and FEED Projects' Small World items will benefit UNICEF. (That organization's CEO/co-founder Lauren Bush, a model and niece of former President George W. Bush, is making in-store promotional appearances for the line.)

Disney first launched "It's a Small World" as a nine-minute boat ride for the 1964 World's Fair, to raise funds and awareness for UNICEF. The attraction opened at Disneyland in 1966, and continues to be so popular with kids that Disney says among all its theme parks, there is not a moment of the day the song is not played.

Next story loading loading..

Discover Our Publications