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Burger King Changes Marketing Structure

To streamline operations and focus on its regional organizations, Burger King is making changes to its marketing team. The effort is being driven the company's new owner, 3G Capital, which brought in a new management team and laid off hundreds at corporate headquarters when it took the helm in October. Jose Tomas, chief of human resources at the fast feeder, said the changes don't presage more layoffs. "It's about greater efficiency and speed to market," he said. Among other things, the changes give executives expanded responsibilities.

Read the whole story at The Miami Herald »

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