Deep Coverage
As the online home of Complex magazine, the site was pretty enough, but as the hub of the Complex Media Network (which was formed in 2007) complex.com wasn't getting it done. "It was a very difficult site to navigate," says Rich Antoniello, CEO of Complex Media Network. Users had to really look and dig for things. Which, for the hub of a burgeoning network of more than 50 sites, just wouldn't do at all.
In 2010 complex.com saw average monthly traffic jump from 500,000 uniques and 4.5 million page views per month to 2.3 million uniques and 32 million page views, according to Antoniello. And that's with what he considered a laggardly interface.
The new complex.com is sleek, but counter to much thinking in online publishing, packs a whole lot of content into its smooth interface. The goal, says Antoniello, was to up the number of entry points on each page and better highlight deep content from the network, as well as providing a deeper platform for features.
The redesign is not just skin deep. Easy-to-navigate-to verticals listed across the top of the page now aggregate content from other sites in the Complex Media Network such as SneakerFreaker and Juxtapoz. And the intra-network hover bar at the bottom of the screen (with an expandandable video ad unit) incorporates a ticker of the news from the other sites as well.
The redesign packs in more everywhere, without getting cumbersome. The story carousel features nine stories (including one that's an ad unit) alongside a column of the six latest stories and your standard most popular feed. And that's just above the fold.
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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