Nestlé named Draftfcb Chicago its agency of record for Tombstone Pizza. The agency will be responsible for digital, mobile and social media elements. Nestlé acquired Tombstone Pizza from
Kraft in 2010, a brand that has had limited marketing support for the past four years. Draftfcb will now be charged with revitalizing the brand's history. The agency also handles advertising for the
DiGiorno and California Pizza Kitchen brands within the Nestlé portfolio, business it also acquired from Kraft in 2010. Draftfcb's work is expected to debut later this year.
