News Brief
New Survey Defines Latino Consumer as Optimistic
Oct 22, 2002, 12:00 AM
La Agencia de Orcí & Asociados, one of the largest independently owned Hispanic marketing agencies in the country, and the New America Alliance, the Washington D.C.-based non-profit organization of American Latino business leaders, have announced the first-ever U.S. Latino Economic Confidence Index (LECI). While a majority of the survey respondents felt that current economic conditions for U.S. Latinos mirror those faced by the general market, 82% of Latino leaders felt positive about business conditions and Latino consumer spending patterns six months hence. Through their responses, survey participants explained how Latino economic confidence differs from that of the general market. Respondents to the LECI survey indicated that U.S. Latinos are less affected than the general market by influences such as the stock market and foreign affairs. However, U.S. Latinos are heavily affected by their lack of confidence in leadership from politicians, large companies and the Catholic Church.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "New Survey Defines Latino Consumer as Optimistic"
Leave a Comment