The report says the figures reflect the "continued rebound from the global advertising recession of 2009," and that the two main drivers in the ad industry's economic recovery have been emerging markets and the "prolonged rise of Internet advertising."
Warc said the U.S. remains the world's largest advertising market, and that based on current trends, has gotten off to the "best start of any decade since the 1980s." The report forecasts that the U.S. ad economy will expand 3.5% in 2011 and 4.5% in 2012.
The only media that are expected to contract globally in 2011 are print-based media, including newspapers (-0.8%) a d magazines (-0.4%).