The focus on performance signals a departure from previous ad campaigns, which highlighted the breadth of the firm's offerings.
One of the ads features Columbia Dividend Income Fund, a five-star Morningstar-rated fund as of Dec. 31, 2010. Another ad features the strong investment performance of Columbia Select Large Cap Growth Fund and Columbia Mid Cap Growth Fund.
The ads will initially appear in publications such as Barron's, Investment News and Pensions & Investments. Additional online advertisements are scheduled on the websites of Financial Planning, Investment News, AdvisorOne, Financial Times, Ignites, Barron's, Morningstar, Bloomberg, Seeking Alpha, Fund Fire, Institutional Investor, Pensions & Investments, and Plan Sponsor. --Tanya Irwin
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