Snowboarding star Shaun White has signed on with Kraft Foods to be a spokesperson for its Stride gum brand in marketing and promotional efforts. Kraft says he will be engaged in "a variety of
promotional activities throughout the coming months." Stride's tag: "The Ridiculously Long Lasting Gum." The company, which sells 14 flavors of gum, said his activities would include giveaways and
social media campaigns.
White also has deals with Red Bull, Oakley, Ubisoft and Target, per his site.
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